SPIDI
Driver onboarding app
Background
Lorem ipsum dolor sit amet, consectetur adipiscing elit. A grocery delivery platform needed a clearer way to help drivers complete onboarding and start delivering with confidence.
Goal
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Simplify the onboarding experience, reduce friction, and make every step easier to understand.
My role
Lorem ipsum dolor sit amet, consectetur adipiscing elit. I led research, information architecture, interaction design, prototyping, and usability validation.
Key deliverables
Understanding the driver journey
Lorem ipsum dolor sit amet, consectetur adipiscing elit. We explored the needs, questions, and barriers that grocery delivery drivers face before their first shift.
Creating a simpler path to activation
Lorem ipsum dolor sit amet, consectetur adipiscing elit. The new information architecture organizes requirements, training, and account setup into clear, manageable steps.
- Clear requirements: Lorem ipsum dolor sit amet.
- Helpful guidance: Lorem ipsum dolor sit amet.
- Progress visibility: Lorem ipsum dolor sit amet.
Testing the onboarding experience
Lorem ipsum dolor sit amet, consectetur adipiscing elit. High-fidelity screens bring the flow to life and create a shared foundation for iteration with the product team.
Designing for confident first deliveries
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Usability testing helped identify opportunities to improve comprehension, reduce uncertainty, and support drivers through completion.